Definition and Examples of Irish English

Irish English is a variety of the English language that is used in Ireland. Also known as Hiberno-English or  Anglo-Irish. As illustrated below, Irish English is subject to regional variation, especially between the north and south. In Ireland, said  Terence Dolan, Hiberno-English means that you have two languages in a kind of unruly shotgun marriage together, fighting all the time (quoted by  Carolina P. Amador Moreno in How the Irish Speak English, Estudios Irlandeses, 2007). Examples and Observations R. Carter and J. McRae: Irish (or Hiberno-English) has distinctive varietal features of pronunciation, vocabulary, and grammar, although patterns vary considerably between North and South and East and West. In grammar, for example, . . . I do be is a habitual present tense and the form after is used in Irish English to record a completed act or to express recency: thus, theyre after leaving has the meaning of they have just left. Raymond Hickey: [A]lthough the knowledge of Irish among the majority is, in general, very poor, there is a curious habit of flavouring ones speech by adding a few words from Irish, what is sometimes called using the cà ºpla focal (Irish couple of words) . . ..Sugaring of ones language with Irish words must be distinguished from genuine loans from Irish. Some of these are long attested such as colleen Irish girl, leprechaun garden gnome, banshee fairy woman, all part of sentimental Irish folklore. Northern Irish English Diarmaid Ó Muirithe: I’m afraid rural dialects in the south carry a stigma of being unacceptable to educated people, whereas in the North I have heard doctors, dentists, teachers and lawyers lace their speech with either Ulster Scots or Northern Irish English. Examples of Northern Irish English: Seamus Heaney has written of glar, soft liquid mud, from the Irish glà ¡r; glit, meaning ooze or slime (glet is more common in Donegal); and daligone, meaning nightfall, dusk, from daylight gone. I have [heard] daylight-falling, day-fall, dellit fall, duskies and duskit, also from Derry. Southern Irish English Michael Pearce: Some well know known characteristics of the grammar of southern Irish English include the following: 1) Stative verbs can be used with progressive aspect: Im seeing it very well; This is belong to me. 2) The adverb after can be used with a progressive where a perfective would be used in other varieties: Im after seeing him (Ive just seen him). This is a loan translation from Irish. 3) Clefting is common, and it is extended to use with copular verbs: It was very well that he looked; Is it stupid you are? Again, this shows a substrate effect from Irish. New Dublin English Raymond Hickey: The changes in  Dublin English  involve both  vowels  and  consonants. While the consonant changes seem to be individual changes, those in the area of vowels represent a coordinated shift which has affected several elements. . . . To all appearances this started about 20 years ago (mid 1980s) and has continued to move along a recognisable trajectory. In essence, the change involves a retraction of  diphthongs  with a low or back starting point and a raising of low back vowels. Specifically, it affects the diphthongs in the PRICE/PRIDE and CHOICE  lexical sets  and the monophthongs in the LOT and THOUGHT lexical sets. The vowel in the GOAT lexical set has also shifted, probably as a result of the other vowel movements.

Major Constraints on Small Business in Zimbabwe - 1819 Words

Introduction It is an undeniable fact that small business has become a crucial part of the business environment of any country. What is the small business? A small business is owned and operated privately, and it has a few employees and a small volume of sales. Depending on the countries and industry, the legal definition of small is usually different. In Australia, â€Å"a small business is defined by the Fair Work Act 2009 as one with fewer than 15 employees†( Fair Work Act 2009). Even thought individual small business only creates a small number of position for unemployed people, the quantity of various small businesses is enormous. They together can provide a lot of positions and play a significant role in the economy. The small†¦show more content†¦Thirdly, the corruption arouses the national unrest and economic instability, which creates an instable investment environment for those small businesses. As Mangwende puts its, â€Å"Critics this week told The Financial Gazett e that Zimbabwe’s rating will further deter investors because no-one in their right senses would want to invest in a country whose future is uncertain†(Mangwende 2003). Sub-section 2. Constraint from inflation The inflation in Zimbabwe is another significant issue that affects the growth of small businesses. The inflation situation is very severe as we can learn from the following facts. â€Å"Zimbabwe is the first country in the 21st century to hyper inflate. In February 2007, Zimbabwe’s inflation rate topped 50% per month, the minimum rate required to qualify as a hyperinflation (50% per month is equal to a 12,875% per year)† (Hanke 2009). In 2007, International Monetary Fund (IMF) reckon of 150,000%. From the central Statistical Office of Zimbabwe estimated the inflation rate is 231,000,000% and the central bank issued the 100 billion dollar note in 2008 as indicated in the Table below. During 2009, the Mugabe regime undergo the biggest inflation crisis that is the second worst inflation in the history and then the central bank issued $100 trillion banknote. The price is doubling in every 1.5 days. â€Å"How bad is inflation in Zimbabwe? Well, consider this: at a superma rket near the centre of this tatterdemalion capital, toilet paper costsShow MoreRelatedHistorical Background Of Manufacturing Smes1217 Words   |  5 Pagesbackground of manufacturing SMEs in Zimbabwe. The other issues to be highlighted and discussed include problem statement, purpose or justification of the study, objectives of the study, research questions, research hypothesis, significance of the study, research assumptions, scope or delimitations of the study, ethical considerations and a summary. 1.2 Background to the study (60) Small to medium enterprises (SMEs) have become increasingly important to Zimbabwe s economic growth. Given the increasingRead MoreThe Challenges Faced By Taxpayers1026 Words   |  5 PagesElectronic Fiscal Devises in calculating Value Added Tax in Zimbabwe. A Case study of some selected taxpayers in KweKwe. CHAPTER ONE INTRODUCTION 1.0 Background of Study Tax evasion and avoidance through the undervaluation of tax invoices especially by small to medium taxpayers, has been the major challenge in the administration of Value Added Tax (VAT) in Zimbabwe. Mhlanga (2016), states that the fiscalisation project was introducedRead MoreImpact of Industrial Development on Nigeria Stock Market1457 Words   |  6 Pagesultimately be seen in the promotion of industrial and national well-being and prosperity. Despite the emergence and long standing existence of a formal capital market in Nigeria,the rate of industrial and economic development has been very slow. 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Zimbabwe as a developing state has a number of developmental challenges that emanate from different quarters within the parameters of its political, social, economic, technological and environmental set ups. This factors which are both historical and current intermingle in arresting development as to be discussed. To begin with, the past corporate driven global economic policy termed the Economic Structural Adjustment Programme of 1991Read MoreIssue of sovereignty Firstly, economic integration requires willingness to share their sovereignty1400 Words   |  6 Pagesmanufacturing interests (Alves et al, 4). This pattern is very different from what has taken shape in East Asia, especially China. The FDI directed China is both market-seeking and efficiency-seeking. Single sided benefits of integration The third major drawback to regional integration (RI) in Africa is that it tends to either benefit the stronger members only or in some cases, it costs the stronger nations disproportionately. This results in unequal transaction benefits and payoffs in regional integrationRead MoreCredit Risk Management in Zimbabwe5735 Words   |  23 PagesEuropean Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.1, 2012 www.iiste.org An Analysis of the Challenges Faced by Banks in Managing Credit in Zimbabwe Severino Mavhiki1 Denver Mapetere1* Christopher Mhonde,1 1. Faculty of Commerce, Business Management Department, Midlands State University, P bag 9055 Gweru, Zimbabwe * E-mail of the corresponding author: mapetered@msu.ac.zw Abstract The purpose of the study is to analyse the challenges facing banksRead MoreAn Analysis of the Effects of Different Sources of Capital for Astra Holdings5086 Words   |  21 Pagesworking capital were analysed over a period of three years. The main target of this scrutiny was to expose the effects of the sources of finance when utilised on an investment of the organisation’s choice. 1.2 Context An insight into the three major research issues within the topic area was taken as explained below: 1.2.1 Effects The topic places a greater emphasis on the aspects emanating from the employment of a specific source of capital. They can be financial or non financial, positiveRead MoreThe Task of an International Marketer2314 Words   |  10 Pagesmarketing deals with any marketing activities within the boundaries of a nation. This should be directly contrasted with the term International marketing, which refers to all marketing activities that go beyond the confines of a domestic economy. For Zimbabwe, this would be consumers, workers, businesses, and governments that lie beyond the Zimbabwean national boundaries. How both the international marketer and the domestic marketer should know the 4Ps (Product, price, promotion and place) or the 7Ps(ProductRead MoreFeasibility Study For Modernization Of The Eastern Railway Corridor Essay2027 Words   |  9 PagesThe inability of Ivoirian firms to obtain suitable industrial land has become a binding constraint on the country’s economic growth a nd a primary impediment to the Government of Cote d’Ivoire’s (GOCI) effort to increase industrial GDP to well above its current 22%. In the second quarter of 2013, the utilization rate of industrial capacity stood at 67.9% for Cote d’Ivoire . This will in turn increase the competitiveness of its economy. The GOCI now recognizes the tremendous economic costs of poor

History in To Kill a Mockingbird Essay Example For Students

History in To Kill a Mockingbird Essay American History in, To Kill a Mockingbird.The book, To Kill a Mockingbird, by Harper Lee, has many different relations to American history. The book shows good examples of racism, working life, church, and many other things. The book takes place sometime in the 1930s. Its about two children named Jem and Scout. They are very imaginative kids always making up new games and other things to pass the time. In the beginning of the book they are obsessed with one of their neighbors, Boo Radley. They think that Boo is a crazy man that killed his parents. Jem, Scout, and their cousin, Dill, decide to go up and see if they can see what is going on inside the Radley house. Once they get up to the house they hear a noise and run off, but Jem loses his pants of a fence wire. The entire first part of the book is all about the kids trying to find out all about the Radleys. The second part of the book is about Atticus (Scout and Jems father) defending a black man named Tom Robinson in court. Tom was accused of beating and raping a nineteen year old girl named Mayella. This is the section of the book with the most examples of American history. Everybody in the town of Maycomb looks down on Atticus because he is defending a black man in court. All evidence in the case shows Tom Robinson innocent, but he is still charged guilty because of the all white jury. The actual rapist was Mayellas father. In the end of the book, Tom is shot so that he wouldnt be found innocent. The part of the book that involves the most American history is the court case where Tom Robinson is found guilty just because he is black. There have been many similar cases to the Tom Robinson trial during this time in history. Most black men would have a very slim chance of being found innocent just because of their race, and the white majority. Another good example of American history in To Kill a Mockingbird, is the way the churches were run. The white people would go to their church every Sunday and worship much like the people do today. The real American history is in the black church. In the black church, very few of the people had the ability to read, so they didnt have any hymn books. One person would start singing a hymn and the entire church would stand up and join in, singing and clapping. The people in the black church during that time were always looking out for each other. In the book, when Tom Robinson was in jail, the black church began collecting money to help support his family while he was away. If they didnt collect enough money the first time the tray was passed around, it would keep going around till the goal was met. These are some of the big relations between Harper Lees, To Kill a Mockingbird, and real American history. It was a good book, and very accurately written to the actual American history. Bibliography:

Outline and Evaluate Msm Essay Example

Outline and Evaluate Msm Essay Psychology Outline and evaluate the multi-store model The MSM was created by Atkinson and Shiffrin  (1968) who suggested that memory was comprised of three separate stores. They were; sensory memory, short term memory and long term memory. The model shows how information is transferred between the three stores. The model simply shows that when your are given information of environmental stimuli it will enter your sensory memory and only if you pay attention will it enter your short term memory, which has a capacity of 7+/- 2 bits of information. The information can last up to 18 seconds, without rehearsal. STM is encoded mainly acoustically, however sometimes it is done visually. If maintenance rehearsal takes place it will remain in STM or be forgotten due to displacement or decay. Elaborative rehearsal will transfer information into LTM which has unlimited capacity and can last a lifetime. LTM is encoded mainly semantically. The retrieval of information from LTM to STM can happen when needed. This model is a linear model because the information just passes through the model one way. A particular strength of this model is that it is high in ecologically validity and therefore can be applied to everyday life. We will write a custom essay sample on Outline and Evaluate Msm specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Outline and Evaluate Msm specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Outline and Evaluate Msm specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A good example is the case study of H. M. who had brain surgery to cure severe epilepsy but this resulted in the inability to transfer information from STM to LTM so that he could not form long term memories, supporting the concept that the MSM is not a unitary model. Another example is the lab experiment of Glanzer and Cuntiz (1966) who found that participants who were asked to remember lists of words could remember the first and last few words but the ones in the middle were more difficult. This would show that the first words in the list have been stored in LTM whereas the last words are still in STM. A weakness of this model is that the scientific evidence which supports this model lacks validity because it is carried out as a lab experiment. This is an artificial environment and the participants have to remember information which isn’t important to remember in everyday life e. g. trigrams. Another weakness of this model is that it is a much too simply explained because it explains STM and LTM however hardly describes them as fixed structures and does not take into account that there are different types of them e. g. for LTM the different types of structures are procedural or episodic.

Introduction to Business Law

Introduction Generally, statutes provide a mechanism for the legislature to ensure that citizens live and act within set legal boundaries. It thus follows that any interpretation of statutes has constitutional repercussions. Ostensibly, legal systems in the world can be classified into two general categories.Advertising We will write a custom essay sample on Introduction to Business Law specifically for you for only $16.05 $11/page Learn More On one hand is the common law that has its origins in England while on the other hand is civil law which has its beginnings in Ancient Rome (Ahlstrom Bruton 2009). Civil law makes use of statutes as the main building blocks and relies heavily on legal scholars to interpret legislations by Parliament. Confusion may, however, result in the event that courts are not able to determine with absolute certainty what the intention of the legislators (Corcoran Bottomley 2005). In a system where powers are separated, the st atutory interpreter is usually different from those charged with the responsibility of enacting the statutes. Often, the interpreter is the judge while those enacting are legislators. Considering that differences in perspectives are very common, dynamic interpretation may be experienced time and again. Ostensibly, statutory interpretation is a vital judicial tool that has been used by judges for many years to safeguard basic rights in the common law. Seemingly, the different stages involved in the creation of a statute often ensure that errors are addressed in good time (Kafaltiya 2008, p. 108). Customarily, judges use different strategies when interpreting statutes. No guidelines exist and there is no commonly accepted standard of interpretation. This notwithstanding, there are basic principles that must be adhered to by judges as they interpret legislations. According to Sadurski (2002, p. 67), courts sometimes make efforts to interpret legislations in a way that is consistent wit h human rights. In some situations, legislatures endorse customs that may be used by courts during interpretation. Powers Available to Courts in Connection with Statutory Interpretation In England and Wales, the interpretation of statutes is a privilege accorded to courts and tribunals. A team of highly skilled people is charged with the responsibility of drafting statutes on behalf of the legislature before they can be passed to the courts for interpretation. However, there are challenges that result from the fact that those who draft the statutes may not be able to address every possible situation that may be encountered at a later time (Adams 2012, p. 23). It is also possible that the process may be so rushed to an extent of leaving out important details in a given legislation. As stated earlier, the principles that govern statutory interpretation are not well organized and the whole process of interpretation is largely controlled by the common law. Allegedly, this creates room f or any new developments to be undertaken by courts in order to deal with new problems as they arise. As a result, it is assumed that statutes provide a clear indication of what judges actually mean (Adams 2012, p. 57). Judges provide interpretations based on what is presented to them and as such meet the expectations of the legislators.Advertising Looking for essay on business corporate law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Evidently, judges are not allowed to rewrite any statutes and are required exercise their powers in a modest manner. There are, however, some cases where a judge may not be able to tell what the intentions of the legislators are. The language used by Parliament may, for example, lead to a situation where judges give an interpretation that is totally different from what was originally meant. To understand the intentions of Parliament and thus avoid the language confusion, it is advisable for the court to rea d the entire statute and give the correct meaning to every word in it. The limited class rule is sometimes used to provide a general interpretation of a word. As the courts are simply required to interpret and not re-write legislations, it is impossible for the judges to fill up any gaps left by the legislative body. Courts may, however, overcome such challenges by carefully interpreting legislations. According to Sarat (2008, p. 251), it is absolutely impossible to come up with a statute that covers all possible issues that may be encountered in relation to it. As a result, courts may be faced with serious challenges when conditions change. Since courts can not fill legislation gaps, they are limited to determining whether a statute is applicable in a case where circumstances are deemed to have changed. The courts may also be allowed to take into consideration the deliberations of the legislators prior to passing a Bill. Reference to such deliberations during statutory interpretati ons was, however, not allowed in England and Wales until 1993. Regrettably, there are limitations to this strategy as it may not be applicable in situations where it can be determined that conditions have changed drastically. According to Amar (2012, p. 341), the limitation imposed on courts regarding the application of statutes in changed circumstances is largely responsible for the delays experienced in dealing with such cases. It is thus imperative to establish mechanisms of speeding up the process. Engagement of Judicial Precedent with Statutory Interpretation A precedent may be defined as a past event. Legally, it serves as an important guide for judges. Judicial precedent is a vital part of the common law system according to which a judge is required to make a ruling on a case guided by an earlier decision in a similar case. Under the common law system, legal precedent plays a big role and judges have the freedom to interpret a law and provide a basis on which future cases may be heard and decided (Ahlstrom Bruton 2009). In comparison to other countries, the legal system in the United Kingdom follows the requirements of judicial precedent very strictly. Practically, lower courts are required to abide by a past ruling of a superior court in interpreting statutes.Advertising We will write a custom essay sample on Introduction to Business Law specifically for you for only $16.05 $11/page Learn More The appellate court on the other hand is expected to abide by its past rulings in similar cases. Arguably, the doctrine of judicial precedent provides for either binding or persuasive precedent. While binding precedent is mandatory and must be adhered to by lower level courts, persuasive precedent serves as an important guide for judges when deciding on similar cases. Apparently, questions about judicial precedent tend to concentrate more on the way the doctrine works or operates. To a large extent, the fact that cases may be consid ered retrospectively implies that judges have the flexibility to use judicial precedent to interpret statutes (Mitchell Dadhania 2003). In the event that a judge comes across a case where a relevant previous ruling made by the court exists, the judge has four possibilities. He or she may follow the earlier judgment if it is clear that the facts in the current and previous case are similar, make a distinction if it is established that the facts are completely different, overrule the earlier decision in case there is a disagreement with the decision arrived at by a lower court, or reverse the previous ruling by a lower court if an appeal is made and the higher court can determine that the lower court failed to interpret the law correctly. There are several advantages that may be associated with the application of judicial precedent in statutory interpretation (Schyff 2010, p. 51). First, there is consistency in the application of the law and this provides a sense of equality and just ice. Secondly, there is certainty considering that many cases exist that have been dealt with before and this enables lawyers to advice their clients with confidence. Finally, the options made available to judges create room for fair application and further development of the law. There are, however, some difficulties associated with the use of judicial precedent in statutory interpretation. First, the use of judicial precedent is quite rigid and limits judicial discretion. There is also a danger of slowing down the judicial process as judges are expected to spend quite some time perusing previous cases. It may also lead to the creation of illogical distinctions by judges who may not be willing to follow an existing precedent. Finally, the court has no choice but to rely upon a suitable case where changes to the law have to be made. Conclusion As has been explained in this paper, statutory interpretation is a vital tool for preserving fundamental rights that affect our day to day li ves. While judges have the leeway to interpret legislations as they see fit, they can only do so within certain limits. In the event that powers are separated, there is a danger that the legislations may be poorly interpreted. Whilst many options exist for interpreting statutes, the most commonly used is judicial precedent. As a source of law, judicial precedent allows judges to make reference to past judgments and apply the reasoning used if circumstances of the cases involved are similar.Advertising Looking for essay on business corporate law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reference List Adams, A 2012, Law for Business Students, Pearson Publishing, Edinburgh Way, Harlow. Ahlstrom, D Bruton, G 2009, International Management: Strategy and Culture in the Emerging World, Cengage Learning, Mason, OH. Amar, AR 2012, America’s Unwritten Constitution: The Precedents and Principles We Live by, Basic Books, New York. Corcoran, S Bottomley, S 2005, Interpreting Statutes, Federation Press, Sydney, Australia. Kafaltiya, AB 2008, Interpretation of Statutes, Universal Law Publishing, New Delhi. Mitchell, AR Dadhania, M 2003, As Level Law, Psychology Press, Hove, United Kingdom. Sadurski, W 2002, Constitutional Justice, East and West: Democratic Legitimacy and Constitutional Courts in Post-Communist Europe in a Comparative Perspective, Kluwer Law International, The Hague, Netherlands. Sarat, A 2008, Constitutional Politics in a Conservative Era, Emerald Group Publishing, West Yorkshire, UK. Schyff, G 2010, Judicial Review of Legislation: A Comparative Study of the United Kingdom, the Netherlands and South Africa, Springer, New York. This essay on Introduction to Business Law was written and submitted by user Sonny E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Problem with Grammar Check

The Problem with Grammar Check The Problem with Grammar Check The Problem with Grammar Check By Mark Nichol A couple of years ago, a visitor to this site posted a comment asking for help. In a Word document, this person had written the sentence â€Å"The nouns and verbs are the main content words in this poem and without emphasis on them, this poem has little to no meaning.† Word’s grammar check admonished the writer to insert a semicolon in place of the comma following them. What? Errant nonsense, and puzzling advice, at that. One respondent erroneously agreed with Bill Gates, while two people associated with this site validated the original writer’s reluctance to follow Word’s word. But they didn’t explain why the grammar check had recommended this faulty course of action. I didn’t understand it, either, but then I looked a little closer. As another poster remarked, a human editor trumps a computer-generated one. Computers may be able to defeat humans at chess, but I doubt they’ll ever beat people at editing. Why? They can compute, but they can’t think. Here’s where Word went wrong: It assumed that the phrase â€Å"in this poem and without emphasis on them† was a compound phrase with the same structure as â€Å"on this page and on the next,† for example, and that this sentence could end with this phrase. If that were true, â€Å"this poem has little to no meaning† would be an independent clause that could stand on its own. But because the computer misread the context, it did not admonish the writer to correct a real error: A comma should follow the first instance of poem. The correct form of the sentence is â€Å"The nouns and verbs are the main content words in this poem, and without emphasis on them, this poem has little to no meaning.† (I also agree with the poster who pointed out that the phrase at the end of the sentence is more idiomatically correct rendered as â€Å"little or no meaning.†) In this sentence â€Å"this poem has little to no meaning† is not an independent clause, but it is part of one: â€Å"without emphasis on them, this poem has little to no meaning† could stand as a separate sentence, so it should be preceded by a comma and the conjunction and.† The moral of the story? Word’s grammar check, like its spell-check function, can be helpful, but it can also misinterpret your intent as a writer. As the sage says, â€Å"Trust, but verify.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Comparative Forms of Adjectives"Certified" and "Certificated"Ulterior and Alterior

Case study Assignment Example | Topics and Well Written Essays - 1000 words - 13

Case study - Assignment Example Thus, it was crucial for the author to reveal the main tools that enabled this achievement for Tim Hortons. 3/ The most important kinds of information in this case concern the history of company’s development. At the very beginning, Tim Horton opened his coffee and doughnut shop in order to gain income in the off-season. Then, this business attracted Ron Joyce, who became the owner of Tim Hortons after the previous owner’s death. Furthermore, the company became the property of American fast-food chain, Wendy’s. Nevertheless, the ability of Tim Hortons to create an attractive national Canadian brand evoked the willingness to make ownership again Canadian. 4/ The main inferences (and conclusions) in this case are about the key achievements of corporate management throughout the history of Tim Hortons. In particular, the company managed to â€Å"sell itself not only as a destination, but also a part of typically Canadian experiences outside its doors.† In other words, Tim Hortons is an example of the company that pays attention to the national component within its brand. By creating a certain type of popular culture between the Canadians, it gained popularity in different dimensions of its activity, both in outdoor and indoor segments. Thus, corporate overall strategy reveals its effectiveness in Canadian business environment. 5/ The key concepts we need to understand in the case are market share, best-managed and influential brand, organization’s positioning, organizational goal, and company’s overall strategy. In fact, all these concepts are deeply interconnected in the case of Tim Hortons. In particular, the market share is the amount of market the company owns. In this context, the growing amount of market share, or â€Å"gradual expansion into adjacent areas,† is the definition of this company’s overall strategy. Then, case discusses in detail the attractive traits of